How to write the perfect Job Advert

Help and advice on writing the perfect job advert.

No matter what our economy is doing good candidates are always at a premium, so to find that perfect candidate you must design your advert in such a way that you are selling your company to the candidates.

To maximise your success rate, follow our guide to writing the perfect advert.

When you post your advert on-line we will always give you feed back about how you could possibly enhance it to attract the right candidates.  We will also apply the relevant keywords to the advert so that applicants are able to find your job easily and search engines are able to select your advert before others.

Here is a quick guide to get you going!

Remember that you need to include as much relevant information as possible to attract your target audience; this means company details, applicant criteria and job description.

You should include a salary band and any benefits such as company car, pension, holidays and bonus etc.

If your vacancy has an OTE, always quote the basic plus the potential income for the first year and if there are any commission guarantees let the applicant know. For example, a role that has a basic of £15,000 but an OTE of £35,000 looks far more attractive if it is detailed that the OTE is the realistic earnings for the first year.

Make sure you concentrate on the people skills that are required and ensure that, where possible, all are listed in the job advert so that you keep suitable applications to a minimum and don’t get hundreds of unsuitable candidates applying.  It is far better to have 5 candidates with the relevant skills applying than 50 with the wrong skills.

Get the right candidates interested in your job adverts

Try to think of an opening line that best describes your company.  Stay away from ‘niche’, ‘market leader’ or ‘unique’ these are ‘buzz words’ that 100’s of companies use to describe their organisation and it can become quite monotonous to the readers.  Instead, just briefly describe your company function and keep the description factual, i.e. Brompton UK is a world leader of manufacturing; based in Norwich, we provide manufacturing services to Europe, Asia and Canada.  Our current staff force is over 500 and due to expansion we now seek a new addition to our team.

So as you see, the opening paragraph is brief but it has told the reader about the type of company, where the company is based, its target audience, current staffing levels and why the opening has occurred.  A lot of information in a small amount of copy!

Make sure your job title captures the role and again you can make it look far more attractive by being creative with your wording.  If you are looking for a Data Entry Clerk you may want to enhance the job title on the advert to say ‘Data Administrator working in Marketing’.  This makes the job more attractive to the applicants and guarantees that they will at least read the advert without dismissing it first.

When writing your advert, make it personal to the reader, for example ‘Your duties will include’.  Address the readers as if you were writing it to them personally, think of ways to outline your company dynamics and appeal, the more you can promote your company in the body of the advert, the better.

What should my advert include?

  • Job title
  • Brief description of company/organisation
  • Candidate specification
  • Qualifications and experience
  • Job description
  • Location and salary

And finally…

Make sure your advert is detailed enough, without being too long, and remember the layout and professionalism are imperative to its success; be inspiring with the content and as descriptive as possible.

We don’t normally suggest that your branding is present on the advert because you may get applicants ringing you directly and asking for information about why their application has been rejected.  We always suggest that if you are handling any rejections these are done strictly in writing to avoid tricky confrontations.

When using the services of YourAd and YourAdPlus, we do not personally handle the rejection paperwork for you, however with YourRecruitPro and our fully managed recruitment service all rejection paperwork is taken care of.

If you need any further assistance with writing your on-line advert please contact one of our Recruitment Advisor’s on 0800 318 8699 or email